Creating marketing analytics is not a new concept but there are many different tools that you can use to measure your company’s performance. These tools can range from Search engine marketing (SEM) to Social media platforms that can help you track people’s clicks and actions on your website.
Social media platforms offer free analytics
Using social media analytics can help you track the performance of your campaigns and determine whether your brand message is reaching the right audience. However, it’s important to remember that free social media analytics tools don’t usually provide comprehensive reports. They may only analyze a single profile or may not have access to the data you’re looking for.
Social status is a comprehensive social media monitoring tool that offers insights into your audience. It provides a multi-channel view, covering both paid and organic social. It also provides insights into demographics, media types, and competitors. Its insights can be filtered by time of day, day of the week, and keywords.
Display ad platforms provide analytics
Using display ad platforms to drive marketing analytics can help your brand gain more online real estate. These networks can reach hundreds of millions of potential customers. But the trick is to choose the right one.
Google Display advertising offers endless ways to customize your audience targeting. You can use Google’s advanced targeting options to ensure that your ads reach the users who are actively searching for products and services. You can also create remarketing lists to track the effectiveness of your display campaigns.
The most important metric in any display ad campaign is the click-through rate. This shows the percentage of people who clicked on your ad.
Search engine marketing (SEM) tools provide analytics
Using search engine marketing tools to track your ads and competitors is a great way to boost your online marketing efforts. They can also help you generate keyword ideas. Depending on your needs and budget, there are plenty of different tools out there.
The best SEM tool for your needs will depend on what your business goals are. Some smaller companies may only need a free stand-alone tool, while larger companies will benefit from a more comprehensive service.
Spyfu, for example, is a top-rated SEM tool and has 4.5 stars on G2. It is an all-in-one marketing platform that offers competitive research tools, keyword suggestions, and monitoring of your PPC campaigns.
Using event-based analytics to track your users’ clicks and actions can reveal valuable data about how your product or service is being used. This can help you improve your product and increase revenue. You can use these insights to build better products and create more engaging experiences for your customers.
Google Analytics event tracking can provide a comprehensive view of your website and your audience. You can track the number of visitors, the duration they stay on your website, and how they interact with your content. The Dashboard can also show you which pages are generating the most traffic.
Multi-touch attribution models allowed marketers to analyze a consumer’s path along multiple devices and channels
Using multi-touch attribution models allows marketers to understand the customer journey and allocate marketing spending to channels that deliver the best ROI. It also helps to optimize the mix of marketing channels by identifying the most influential touchpoints.
With the advent of digital channels, consumers are no longer reliant on a single contact to make a purchase. In fact, they are often more likely to buy after conducting research. However, mapping the consumer journey is more complex than it has ever been. The journey can take a prospective buyer through more than five different touch points.
The multi-touch attribution model measures each touchpoint and assigns a score to each. The scoring method is designed to reflect the real-time interactions a consumer has with a brand or business.
Segmentation is a good way to improve your marketing analytics
Identifying the most important customers can have an enormous impact on your marketing. For instance, a segmentation strategy can help you to reach local customers with in-store promotions. The right message can compel them to become brand advocates.
A market segmentation analysis can also help you decide the best ways to communicate with them. This can include traditional data science methods and machine learning. In addition, segmentation can make it easier to target your product offerings to the right consumers at the right time.
One of the easiest ways to do this is by using your own customer data. This includes things like purchase history and loyalty cards. These can reveal insights into how customers behave and what they are interested in.